Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy. Highlights include:
How community relates to the emotional connections developed via social media and content
Why demographic, technological, and societal trends favor a new community strategy
A new view of the ROI of community
How a community strategy upends traditional marketing management
The psychological connection between communities and brands
Why NFTs and the metaverse change the game for community strategy
Powerful brand benefits overlooked by most community strategies today
Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.